Most of us go into farming with the thought of making some – or all – of our livelihood through the sale of what we make or grow. As you grow your operation to provide more of your family’s income, having a carefully planned marketing strategy becomes more critical. Online course; March 1 – April 5, with webinars each Wednesday evening from 6:00 – 7:30pm EST.
If you complete the activities in this course, you will possess a marketing plan to guide decisions for which market channels to enter, branding and crisis management plans and pricing guidelines for your farm products.
This course will help you to understand the key elements of a solid marketing plan, define who your target customers are and how to most effectively reach them, create a marketing plan through weekly input from the course instructors, and more!
Join Laura Biasillo and Marie Anselm, both Agricultural Economic Development Educators with Cornell Cooperative Extension.
More info and registration:
Contact Erica Frenay, firstname.lastname@example.org
or Steve Gabriel, email@example.com
The Small Farms Program helps farmers get expert assistance to facilitate all phases of small farm business development, from initial growth to optimization to maturity.
We are a joint effort of the College of Agriculture and Life Sciences and Cornell Cooperative Extension.